Small Business Google Ad Campaign, Whoas

Considering a small business ad campaign on Google but worried you don’t have the budget like the “big guys”? Will I reach my audience, or will I be outbid? Am I wasting my money?

These are fundamental questions, and, unfortunately or fortunately, there’s no one-size-fits-all answer. The truth is, the success of a small business ad campaign depends on your industry, target audience, and location. For example, this changes everything if you are a small business looking to attract people within a 15-mile radius.

The big guys focus on getting their message to the masses, looking solely at volume and aiming to get the most impressions and clicks from anywhere. But that’s not the most effective strategy for a small business ad campaign.

Here’s where the advantage shifts in your favor. When we design a Google ad campaign for your small business, we narrow the focus to your target zone. Instead of competing for the world’s attention, you’re saying, “I only want to reach my local audience, and I’m willing to pay X per lead.” That single decision changes everything. You might be paying a higher rate, but it's your target, while the big guy is just trying to cover the most ground as cheaply as possible. We’d outbid them, and your target audience would see your message within your geographic area. Viola!

Ready to make your marketing dollars work harder?

Let’s chat about creating a small business ad campaign that delivers measurable results, without the big-brand budget.

Mandy